
Uttar Pradesh has emerged as India’s Geographical Indication (GI) capital, boasting over 70 tags that celebrate its diverse heritage from Varanasi’s silks to Kannauj’s attars. This surge, particularly post-2014, transforms cultural treasures into economic assets, boosting artisan incomes, exports, and rural empowerment. Varanasi, with its 32 tags, leads this movement, showcasing a successful model of leveraging unique regional products for national prosperity and sustainable development.