Uttar Pradesh is championing its ancient Maatikala art through the Mukhyamantri Maatikala Rozgar Yojana. This initiative, managed by the UP Maatikala Board, offers bank loans up to Rs. 10 lakh to traditional clay artisans for setting up enterprises. The scheme supports toy manufacturing, household items, building materials, and decorative products, aiming to boost livelihoods and preserve cultural heritage across all 75 districts.
